How we work with B2B brands

  • Fractional CMO & Growth Leadership

    Seasoned B2B marketing executives offering fractional or interim leadership to guide strategy and execution, managing teams directly or elevating emerging leaders across the organization.

  • Embedded Executional Operators

    Drop-in expert operators driving lead generation and pipeline acceleration across ABM, direct mail, events, paid media, SEO, LLM optimization, and key functions like product marketing, research, and analytics

  • Measurement & Attribution

    Establish comprehensive measurement frameworks to create full sales funnel visibility, enabling performance forecasting, pipeline optimization, and confident marketing investment decisions.

  • Go-To-Market Strategy

    Go-to-market strategy and execution that sharpen positioning, bring products and services to market with impact, and merge storytelling with data to create competitive differentiation and measurable growth

  • Website Optimization

    Website optimization strategies and execution that improve conversion and inbound performance through rebuilds, experimentation roadmaps, and data-driven user experience enhancements.

  • Sales & Marketing Alignment

    Unifying go-to-market teams by implementing shared strategies, playbooks, and performance frameworks that connect marketing and sales, improve collaboration, and drive revenue growth.

Melanie Hahn [in]
Head of Marketing, Heard


β€œThe impact was immediate from day one, combining big-picture strategy with a deep understanding of what it takes to deliver results, and bringing momentum and a fresh perspective to our marketing function.”