How we work with B2B brands
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Fractional CMO & Growth Leadership
Seasoned B2B marketing executives offering fractional or interim leadership to guide strategy and execution, managing teams directly or elevating emerging leaders across the organization.
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Embedded Executional Operators
Drop-in expert operators driving lead generation and pipeline acceleration across ABM, direct mail, events, paid media, SEO, LLM optimization, and key functions like product marketing, research, and analytics
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Measurement & Attribution
Establish comprehensive measurement frameworks to create full sales funnel visibility, enabling performance forecasting, pipeline optimization, and confident marketing investment decisions.
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Go-To-Market Strategy
Go-to-market strategy and execution that sharpen positioning, bring products and services to market with impact, and merge storytelling with data to create competitive differentiation and measurable growth
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Website Optimization
Website optimization strategies and execution that improve conversion and inbound performance through rebuilds, experimentation roadmaps, and data-driven user experience enhancements.
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Sales & Marketing Alignment
Unifying go-to-market teams by implementing shared strategies, playbooks, and performance frameworks that connect marketing and sales, improve collaboration, and drive revenue growth.
Melanie Hahn [in]
Head of Marketing, Heard