Meet the leadership team
Vocal’s leadership team consists of seasoned operators who have held senior roles at leading global technology and consumer brands. We have built and led large marketing and growth organizations, managed complex go-to-market strategies, and delivered results at scale.
Today, we bring that same level of expertise to our clients, not only through leadership but by assembling top-tier operators across channels and functions.
Importantly, we have worked together as a team across multiple businesses, and operate at a high level of trust. The same goes for every operator we bring to our clients.
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Managing Partner
Alex Weinstein is the founder of Vocal and a proven growth leader. He most recently served as Chief Digital Officer at Hungryroot, leading the company’s digital product, marketing, and data science efforts.
Previously. Alex was Senior Vice President of Growth at Grubhub, where he oversaw the consumer business when Grubhub was named by Forbes as the fastest growing public company for three years in a row. Alex’s tenure culminated in a $7B sale to Just Eat Takeaway.
Earlier in his career, Alex was Director of Marketing Technologies at eBay, where he built large-scale personalization and marketing systems. -
Partner
Madeline Maguire is a growth marketing leader with a proven track record driving customer acquisition, retention, and loyalty for high-growth technology brands across the U.S., Europe, and Australia.
As an operator, she served as Head of B2B & B2B2C Marketing at Grubhub, leading growth for the Restaurant, Corporate, Driver, Campus and Hotels business lines.Previously, she led global marketing for a vertical SaaS business serving salons and spas, helping guide the company through a successful acquisition.
Recognized with honors from the B2B Innovator Awards, ANA B2 Awards, and Global B2B Marketing Awards, Madeline specializes in go-to-market strategy, product positioning, demand generation, and sales and marketing alignment.
Known for blending creativity with disciplined execution, she is a trusted operator and advisor for SMB and enterprise growth. -
Fractional CMO
Ruth is a direct-to-consumer ecommerce marketing expert specializing in building and scaling high-growth marketing programs.
As employee number 13 at Hungryroot, she led the company's growth over six years, increasing revenue from $50M to $450M, achieving profitability with a three-month payback period, and scaling marketing spend from $5M to $75M.
Her approach combines creative problem-solving with rigorous testing: generating innovative hypotheses, validating them through data, and scaling what works.
Ruth builds team cultures rooted in collaboration and humility, where no job is too big or too small, fostering this mindset both within marketing and across organizations.
Cameron Sepah [in]
CEO
Maximus
