Proven D2C marketing executives offering fractional or interim leadership to guide strategy and execution, managing teams directly or elevating emerging leaders across the organization.

Drop-in expert operators optimizing performance across key marketing channels including Meta, Google, affiliate, influencer, organic, and CRM, as well as functional areas like creative, research, and analytics.

Establish marketing triangulation and use robust incrementality studies to be confident about what your ad dollars are actually driving and optimize investment decisions.

Develop integrated product and marketing growth strategy connecting roadmap development with disciplined experimentation to improve conversion, retention, and overall user experience.

CRO strategy and execution that increase conversion, AOV, and sales through and data-driven experimentation throughout the customer journey. Strategy and roadmap development.